Automotive Fleet Supplements

Ford Advanced Fleet 2013

Magazine for the car and truck fleet and leasing industry

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F O R D I N T RO S A L L - N E W TRANSIT ➊ ➋ TRANSIT HIGH ROOF VAN Fleets can take advantage of the fully customizable confgurations of Ford's all-new Transit Connect and full-size Transit vans. An all-new seven-passenger Transit Connect wagon model is also new for 2014-MY. BY CHERYL KNIGHT A fer launching 24 new models and 31 new powertrains globally, including the all-new Fusion, Escape, and C-MAX, Ford's new-model product introductions continue to build the manufacturer's feet presence in 2014. "Two products we are very excited about are the all-new Transit Connect and the introduction of our new family of fullsize vans — Transit," said Gerry Koss, feet marketing and product strategy manager for Ford's North KOSS American Fleet, Lease, and Remarketing Operations (NAFLRO). "Although new to North America, Transit's heritage includes nearly a century of experience in other markets, and has been the No. 1 commercial van in Europe." Koss' department handles the launch and marketing of Ford cars, CUVs, SUVs, and trucks to the commercial, government, and daily rental business segments. Te department also manages the interface between Ford's feet department and its engineering team on forward-model vehicle programs. "We help provide the 'voice' of the cus2 AUTOMOTIVE FLEET I JULY 2013 tomer to ensure future vehicles meet their needs. We consider our department the primary link within Ford Motor Company to ensure we develop the best product lineup for the feet industry," Koss explained. Ford Offers Fleets a Strong Portfolio of Commercial Vehicles Ford continues to lead the feet industry by providing a strong, balanced portfolio of vehicles designed and targeted to meet the requirements of all feet customers. According to the automaker, the strength of these products has resulted in Ford leading the industry in both the commercial and government segments.  In fact, through April 2013, fve of the top 10 vehicles in the commercial segment were Ford models, including F-Series, Fusion, E-Series, Escape, and Transit Connect, according to company statistics. And, in the government segment, the company has fve of the top 10 models, including F-Series, E-Series, Focus, and the new Police Interceptor Sedan and Police Interceptor Utility. According to Koss, Ford's success in the feet industry directly relates to its interac- tion with internal team collaboration and customer connections. "Te relationship we have with our Product Development and Engineering teams is outstanding. With the Ford Fleet business representing 30 percent of our total sales, everyone in the company recognizes that the voice of the feet customer must be integrated into new model development," Koss observed. "Our Fleet Advisory Board members work very hard to provide us with insight to the needs of their industries." Ford's Engineering and Product Development teams participate in these meetings so they can hear frsthand what the customers want. In addition to the input from Ford's Advisory Boards, NAFLRO also conducts ongoing market research with feet customers during the new-model development process — just as it does with the retail customer. Transit Connect and Transit Mean Flexibility With the introduction of the new Transit Connect and Transit, one of the key benefts for Ford's feet customers is the number of available confgurations, enabling

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