Automotive Fleet Supplements

AFLA SPIRIT 2013

Magazine for the car and truck fleet and leasing industry

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McDonald's Improves Fleet Operations Through AFLA Education The company's food and beverage sales and service feet of 3,200 vehicles has improved its feet performance with techniques discovered at AFLA annual conferences. F or Sue Miller, CAFS, director of feet management for McDonald's Corp., returning to her Chicago-area ofce with the latest, best practices is the bottom-line value of face-to-face peer networking and subject-area-expert seminars at Automotive Fleet & Leasing Association (AFLA) conferences. And, sometimes that new best practice can shif the company paradigm. Miller recalled an AFLA conference, "maybe 20 years ago," during which she seized on the concept of exception reporting, a computer-generated report that analyzes out-of-the-norm or non-policy-compliant incidents. What she learned and then implemented into the McDonald's feet "changed how I looked at data and its application to managing a feet," she said. Te Automotive Fleet Professional Fleet Manager of the Year in 1998, and a 2012 AF Fleet Hall of Fame inductee, Miller and her staf of two oversee McDonald's unbundled 3,200-vehicle feet, comprised primarily of sedans and SUVs. A 33year NAFA Fleet Management Association member, Miller also served as AFLA vice president and then president from 1996 to 1998. Her noteworthy feet credentials aside, Miller remains alert to news of best practices, such as those she fnds at AFLA gatherings. Discovering Exception Reporting Many feets were drawn to exception reporting as a feet management tool when sofware technology began providing more sophisticated exception reports and data-mining capabilities. Fleet managers could now easily monitor daily fuel reports that pinpointed unusual fuel purchases and driver behaviors. Implementing this practice, Miller soon realized exception reporting "was a great way to manage a lot of data, particularly with shrinking staf numbers." What began with fuel-card exception-reporting tools led to similar sofware capabilities in maintenance, safety, and other critical feet management disciplines. With these new, technological improvements, Miller found her approach to management evolving. "I now had the tools to become more proactive in spotting trends or patterns," she said. Narrowing the focus to "outlier" elements, she began MILLER 10 AUTOMOTIVE FLEET & LEASING ASSOCIATION ANNUAL REVIEW 2013 examining spending by groups as well as individuals and analyzing the information for opportunities to create efciencies and cost savings. Finding Electronic Remarketing Tools Another feet best-practice Miller picked up while attending an AFLA conference was a fresh approach to selling end-ofservice vehicles. Upstream remarketing, which was already an established industry practice, re-entered the mainstream as technological advances transformed the ease and scope with which the process could be managed. New electronic-marketing tools, including online vehicle histories, condition reports, photos, and purchasing arrangements, streamlined the sales process to drivers, employees, their families, and friends, and, in some cases, opened sales to a company's afliated frms and business partners. Once introduced to the updated sales channel through AFLA, Miller learned "the ins and outs of managing vehicle sales upstream." Implementing this best practice in the McDonald's feet, she took full advantage of the additional opportunities to reduce overall days-to-sell and cut feet vehicle depreciation expenses. "Trough networking at AFLA, we're exposed to innovative ideas — sharing and vetting best practices that can dramatically improve our feet operations or even revolutionize the industry," Miller observed. "Tat's the value of AFLA." ■ McDonald's Corp. Fleet Profle ● AFLA Member: Sue Miller, CAFS ● Industry: Food & beverage sales and service feet ● Number of Vehicles: 3,200 ● Vehicle Types: Sedans and SUVs ● Used for: Executives, restaurant managers, feld operations, and business consultants. ● Driven in: United States ● AFLA Membership: 27 years ● Participates in AFLA for: The great speakers and timely topics, the camaraderie, seeing old friends, and making new ones!

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