Magazine for the car and truck fleet and leasing industry
Issue link: https://autofleet.epubxp.com/i/148384
Sponsors AFLA Expand Reach to Industry Decision Makers Companies from across the industry take advantage of AFLA's tiered sponsorship levels to maximize exposure to top professionals in the feet and leasing industry. S ince its founding more than 40 years ago, the Automotive Fleet & Leasing Association (AFLA) has emerged as a leading organization that promotes growth, professionalism, and expansion within the feet industry by providing education, research, technical standards, representation, and advancement of member interests. AFLA works directly with member companies to address critical issues facing the entire industry and deliver cutting-edge programs on everything from advanced vehicle design to telematics and remarketing. These solutions help members both advance their skills and enhance the environment in which they sell products and services. AFLA currently has more than 360 members, representing feet managers and buyers; auto manufacturers and dealers; remarketers; feet lessors; management companies; maintenance and repair organizations; safety, transporting, and upftting; and many other specialized suppliers. In addition to Association memberships, AFLA also ofers tiered sponsorship opportunities for organizations seeking to extend their reach during AFLA events. Some of these companies provided insight about the benefts that long-term AFLA sponsorship have brought their companies, employees, and, most of all, their customers. ■ 14 Company: Ford Motor Company Headquarters: Dearborn, MI AFLA Sponsorship Level: Diamond "We sponsored AFLA because its program content and membership profle were consistent with our target commercial customer," said John Ruppert, general manager – Commercial & Government Operations for Ford Motor Company. "AFLA is a good source of information for feet managers. The Association provides us the opportunity to interface and communicate with its membership." Company: ARI Headquarters: Mt. Laurel, NJ AFLA Sponsorship Level: Diamond "AFLA has been an important organization for the feet management industry and for ARI, so we feel it is very important to support AFLA as best we can," said Rick Deeck, director of Marketing for ARI. "AFLA is a great resource for everyone in the industry — including feet managers, FMCs, and other suppliers — to network and stay informed on all things feet. AFLA is a great organization, and ARI is very proud to support AFLA in its efforts to improve the communication at all levels of our industry." Company: BMW North America Headquarters: Woodcliff Lake, NJ AFLA Sponsorship Level: Platinum "We feel AFLA has become the Association for corporate feets, which are our key target accounts," said Roger Setzke, key account specialist for BMW North America. "AFLA is very educational and relevant to the corporate feet buyer. The exposure that AFLA provides is great, and we like to understand frsthand what the corporate feet buyer is learning. As an AFLA sponsor, we are recognized at the conference. We also like to get the BMW brand in front of the corporate feet buyer. AFLA is a professional organization with committed and enthusiastic volunteers and members." AUTOMOTIVE FLEET & LEASING ASSOCIATION ANNUAL REVIEW 2013