Automotive Fleet

SEP 2013

Magazine for the car and truck fleet and leasing industry

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Page 57 of 77

T TOYOTA 2014 - M Y F L E E T P R E V I E W he 2014 model-year Toyota Fleet Preview took place June 26-28 at the Terranea Resort in Rancho Palos Verdes, Calif., with 165 feet professionals in attendance. In addition to the debut of the Toyota Corolla and Highlander, this year attendees had two opportunities to ride and drive Toyota vehicles, which included the Camry, Avalon, Prius family of vehicles, and the RAV4 EV. Te event had Hollywood-themed receptions and dinners, complete with celebrity impersonators. Te business meeting including a humorous Toyota Hollywood Squares segment with the feet feld managers and national managers posing as celebrity characters. "We would like to thank our Toyota Commercial Customers for attending this year's event, and setting a new attendance record!" said Dave Depew, corporate manager - Fleet/TRAC/TCUV. "We look forward to growing our business relationships in the future and are committed to providing the best vehicles in the industry." AF 54 PHOTOS: TOYOTA AUTOMOTIVE FLEET I SEPTEMBER 2013 With 165 people in attendance, feet professionals witnessed two vehicle debuts and had some fun "Hollywood" style. Chris Hostetter, group VP strategic planning for Toyota, addressed the attendees about the company's future technologies. Mark Oldenburg, national feet marketing, mobility, and strategic planning manager (aka Mark Marshall) hosted Toyota Hollywood Squares. Mike Reding, VP - sales support & international operations manager, spoke to attendees about the Toyota Fleet Commitment.

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