Automotive Fleet

DEC 2013

Magazine for the car and truck fleet and leasing industry

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Bob Brown Jr., great lakes sales manager for Automotive Fleet (left), presented the Fleet Car of the Year award to John Ruppert, general manager, commercial and government operations at Ford Motor Company. The automaker was presented with this award for the fourth consecutive year in a row. Fusion Hybrid Provides More Choice Te 2014 Ford Fusion Hybrid features an EPA-estimated 47 mpg highway/city. It is powered by a 2.0L Atkinson-cycle I4 engine and electric motor, with an electronically controlled continuously variable transmission (eCVT). It achieves 188 net hp and 129 lb.-f. of torque, and is available in S (new for the Fusion Hybrid), SE, and Titanium trim levels. Te SmartGuage with EcoGuide is also featured on the Fusion Hybrid. Te instrument cluster provides hybrid owners with a more connected vehicle experience, according to the automaker. Fuel and battery power levels, along with average and instant fuel economy, are among the available information. Driver Assist Technologies & Safety Front of Mind Te 2014 Ford Fusion and Fusion Hybrid feature several available standard safety systems, including: Lane-keeping system. Tis class-exclusive technology consists of three elements to help alert a driver to maintain proper lane position. Using a small, forward- facing camera behind the inside rearview mirror, the system "looks" down the road, monitoring lane markings to determine that the car is on course. Te system will alert a driver if drowsiness or erratic lane-keeping is detected. Te second element warns a driver with a steering wheel vibration if the car drifs too close to lane markings. Finally, the lane-keeping aid will actually apply pressure on the steering wheel to alert the driver to bring the car back into proper lane position Active park assist. Employing sensors, this technology can identify a suitable parallel parking space, calculate trajectory, and steer the car to properly position it within the spot. All a driver needs to do is operate the accelerator and brake pedals. Blind spot information system (BLIS) with cross-trafc alert. Sensors in both rear quarter-panels are able to detect trafc in a driver's blind spot, providing both audible and visual warnings if vehicles are detected. BLIS technology also features a crosstrafc alert, warning the driver of vehicles approaching from either side when backing out of a parking space with obstructed views, such as between two large vans. Adaptive cruise control. Using for- ward-looking radar, this system "looks" down the road when activated, and can slow the Fusion when slower trafc is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected SYNC with MyFord Touch. With advanced in-car, voice-activated technology, this system recognizes many voice commands and includes a color touch screen and Wi-Fi connectivity. Te technology reads incoming texts, and can even adjust the vehicle's climate controls. Infatable rear seat belts. Also new for 2014, infatable rear seat belts are now available on all Fusion trim levels. Te infatable belts help distribute crash force energy across more of the torso area than a traditional belt, which helps reduce the risk of injury while providing support to the head and neck. In the event of a frontal or side crash, the infatable safety belts hold the passenger in the appropriate seating position, helping to reduce risk of injury, according to Ford. Offering Fleets the Power of Choice Helping lock in the automakers' fourth consecutive win, according to Ruppert, is the broad base of appeal for the Fusion. "Tere is a broad base of feets that fnd the Fusion and Fusion Hybrid the most attractive," Ruppert noted. "In terms of feet usage, we see sales representatives, service representatives, and management supervisors utilizing the vehicle. In terms of company type, it ranges across the board, including insurance feets, pharmaceutical feets, as well as consumer packaged goods." Te vehicle has been redesigned twice — 2010 and 2013 — in the past four years, which may help account for the vehicle's continued appeal to the ever-changing needs of feet drivers. Not one to rest on its laurels, Ford plans to continue its aggressive refresh cadence with the Ford Fusion moving forward, with a goal to continue it to be the feet sedan of choice. "Fleets will continue to see the latest and greatest in this car going forward," Ruppert said. AF DECEMBER 2013 I AUTOMOTIVE FLEET 19

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