Automotive Fleet

DEC 2013

Magazine for the car and truck fleet and leasing industry

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Page 45 of 99

FLEET TECHNOLOGY: MEASURING THE GOOD, THE BAD & THE (REALLY) UGLY T here can be little dispute the feet profession is among the most technological out there today. From the vehicles to the tools used to measure performance, technology is an integral part of getting the feet and the feet manager's job done every day. While the best technology is a boon to a feet manager and the feet, technology that doesn't measure up can cause more trouble than it's worth, bringing the business of the feet and the company its serves to a screeching halt. Measuring the Good For Abe Stephenson, feet and administration manager for DISH, telematics is among the most efective feet technologies the communication company is currently using. Te company implemented its telematics solution in 2009 and uses it as part of its workforce management system, which includes routing jobs to the appropriate technician in its 4,750-vehicle feet. "It's been really helpful for us to reduce AT A GLANCE Technologies that have been benefcial to feets include: ● Telematics. ● Fuel card programs. ● Smartphone apps. ● Driverless technology. 40 AUTOMOTIVE FLEET I DECEMBER 2013 miles per job," Stephenson said. "We've seen a 10-percent reduction." Along with becoming more efcient in terms of routing, Stephenson noted the system also has a corrective aspect, sending alerts if there's excessive idling or vehicle speeding among its drivers. For Debbie Struna, feet manager for Rite-Aid's 1,700-vehicle feet, having the feet's data stream through the centralized feet management program has been a big boon. Te company is in the process of beginning a telematics pilot, but it already has a fairly sophisticated fuel card program in place that has been among its biggest technological wins. "Te reporting that we're able to pull from the fuel data has been a real cost saver, because we can see what that driver is doing — and benchmark them." While having the ability to handle data relatively easily, Stephenson did have a word of caution for feet managers who blindly adopt telematics technology without planning ahead. "It can be really overwhelming for a company to start on a telematics solution," Stephenson said. "I don't think companies really understand culturally how much everybody needs to get onboard to manage a program for a national feet — all the difer- PHOTO: ©ISTOCKPHOTO.COM/COROLANTY Today's feet managers are awash in technology. The best technology can improve the bottom line and keep drivers safe; the worst can grind a feet to a proverbial halt. BY CHRIS WOLSKI While technology can be a boon for feets. It can also cause undo headaches for feet managers and drivers alike. ent touch points: frst line managers in the feld, feet management cannot do all that themselves. Tere isn't just a resource consideration with managing it, but culturally what it involves and all the training that goes along with it." While Stephenson is a big advocate for cell-phone-disabling technology while vehicles are in motion, DISH has also used smartphone technology to increase driver efciency in other ways. "We've used smartphones to push out training content, visible content that our technicians can use on the job instead of having to communicate with their frstline manager all the time, so we are changing the way we do things in terms of the way we push out information or what type

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