Automotive Fleet

JAN 2014

Magazine for the car and truck fleet and leasing industry

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that could come close to eliminating many of these accidents. Of course, the amount of data all these technologies generate will continue to increase exponentially, and the analysis tools required to make sense of the data and drive better decisions will need to keep pace with it. Wheels is continually investing in technologies that not only allow us to understand all this data, but to take action on it. Lastly, mobile technologies continue to change the way we work. Whether it's enabling drivers to fnd vendors, make better decisions, and more efciently complete tasks, or its providing feet and branch managers with more information on the go and the ability to work remotely, our mobile tools will continue to make us smarter and more efcient. safety and many see it as Job 1. While many fear that policies around mobile devices may be seen negatively, I think people are ofen surprised by the positive reception they get when they realize the company cares about their safety. As with any new policy, communication and ongoing training and awareness campaigns help employees understand the reason for the policy and the behavior expected of them. Fleet management companies can provide the tools to help implement and enforce these programs. Long term, technology will probably help us solve this problem. Whether it's the safety features of "self-driving" type vehicles, sofware that locks a phone while driving, or new technologies that don't create the same level of driver distraction, I believe that the beneft of mobile productivity is one that people will want to enjoy and we will fnd a way to do so without the negative repercussions of a either physically or cognitively distracted driver. AF AF: Fleet safety is a top concern with many senior managers, especially with the growing incidents of distracted driving, particularly as more drivers use their personal devices in their company vehicles. What is the best way for feets to address this issue to mitigate its impact on feet operations? D. FRANK: Fleet safety is a concern for ev- ery manager. We all want to see our employees, clients, and their families come home safely at the end of the day. We all want to avoid the cost of property damage, downtime, negative publicity, and liability associated with accidents. While we all enjoy the convenience and productivity provided by mobile devices, it's important to understand the risks associated with their use, so companies can ensure they are used responsibly. Te frst step is to assemble the appropriate facts and to create a policy around mobile device use that best fts the company and job requirements. Tere are still many misperceptions around the safety of handheld or hands-free devices, the productivity benefts or lack thereof in trying to work while driving, and options in managing mobile devices. Once a policy has been crafed, it is critical to get buy-in from senior management. Ultimately, safety is a matter of corporate culture. If management doesn't both endorse and follow the safety policy, it becomes very difcult to get anyone else to go along. Many CEOs and other senior managers are happy to endorse corporate JANUARY 2014 I AUTOMOTIVE FLEET 35

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