Automotive Fleet

FEB 2014

Magazine for the car and truck fleet and leasing industry

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INCREASE DRIVER AUTOMOTIVE FLEET I FEBRUARY 2014 18 The concept, "doing more with less," feels like it was meant specif cally for f eet managers. Today, the industry is moving its focus to the driver for increased productivity and reduced expense. BY LAUREN FLETCHER F leet managers are tasked with constantly watch- ing their f eet's bottom line, while also ensuring vehicles are operating ef ciently and available to accomplish the mission of any particular f eet. Fleet drivers are one of the major elements in that equation that can help improve overall f eet metrics, or drive them into the ground. T ankfully, there are sev- eral strategies f eet managers can implement to help in- crease driver productivity. "When drivers are not maximizing their ef ciency, f eets feel the ef ects," said Brad Vliek, VP of client solu- tions for Emkay. "An inef cient f eet is af ected f nancial- ly, and a lack of productivity can result in several things, some within the driver's control and some that are not." Diana Holland, director of f eet services for Merchants Fleet Management, noted that all company assets come with some responsibility to maintain and properly utilize them, from computers to company vehicles. "A vehicle is no dif erent than any other critical piece of equipment or property," Holland said. "But, unlike some other assets, f eet vehicles require a reliance on the driver to take on some of the responsibility, including preven- tive and non-preventive maintenance, compliance with business and personal-use reporting, safety policies, state and federal laws for registrations and inspections, etc." Everything a driver has to do, other than drive his or her vehicle, takes time away from the job they were hired to do. "T e more streamlined and ef cient it is for drivers to complete these tasks, the better. Tasks that stall or re- main uncompleted can result in hef y f nes, vehicle down- time, and a loss of reliability on the asset — all resulting in increased costs and a greater loss of driver productiv- ity," Holland said. Driver productivity is important to all f eets, but is particularly important in the service industry. "Within the service industry, driver productivity is what clearly delineates successful representatives and companies. One of the signif cant concerns is the bal- ance between ef ective service, timing, fuel ef ciency, STRATE G Today, increased scrutiny is being aimed at driver productivity to enhance a f eet's bottom line. Actions taken include: ● Increased focus on preventive maintenance. ● Reduced driver downtime. ● Use of technology, including telematics. AT A GLANCE A F 0 2 1 4 s t r a t e g i e s . i n d d 1 8 AF0214strategies.indd 18 1 / 2 4 / 1 4 6 : 1 1 A M 1/24/14 6:11 AM

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